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GPS Child Tracking Barriers Falling
GPS technology has been
available for some time. The array of satellites originally
designed for government and security use now provide
consumers with a great deal of desired information.
Demand for GPS products has exploded, as drivers rely
on GPS-based systems for travel directions, and sportsmen
and adventurers use GPS technology for their safety.
Tracking the whereabouts of children
is an intuitive use for GPS, but until recently, there
were not many products available in the marketplace.
GPS systems were not shelved due to
fears of inadequate consumer demand. Partents are very
attracted to the idea of GPS tracking and have already
started purchasing GPS child tracking systems in earnest.
Demand for these products was correctly assumed to be
very high from the beginning. Concerns reguarding potential
liability and public relations issues associated with
product failure, however, did slow the development of
child tracking GPS technologies. Recently, however,
a spate of new GPS products designed to help track children
demonstrate that these worries are disappearing.
Manufacturers have been considering
child tracking GPS systems for some time. However, there
were significant liability concerns that stood in the
way of widespread release. If a product were designed
and advertised as a mechanism to provide a greater degree
of child safety, any system failure could have disastrous
consequences. It is not hard to imagine a parent pursuing
civil legal action against a manufacturer in the event
a GPS system failed to provide accurate information
in the case of a missing child, for instance. A consideration
of the potential damages in a case of this sort, and
the expenses inherent in defending against it, served
as a strong disincentive for those contemplating the
sale of GPS child tracking systems.
Regardless of the outcome of any court
activity, manufacturers were also keenly aware that
any product failure could represent a serious public
relations problem. Missing child cases, for instance,
are often highly publicized. Should a child who was
using malfunctioning GPS tracking technology "disappear",
providers realized they would receive a surplus of very
negative publicity, as the media would undoubtedly point
out the product failure again and again. If one considers
a high-profile child abduction case and the attendant
media coverage, they can begin to understand the possible
negative ramifications to a GPS tracking system producer.
Today, however, GPS tracking systems
are being made available to the public. The introduction
of these child safety tools are a direct outgrowth of
product imporvement and increased reliablity. Child
tracking system providers are comfortable that their
products will function effectively and "as advertised".
The high level of reliance found in current GPS child
tracking offerings has overcome two of the formerly
experienced barriers to product introduction.
It may be too soon to aruge that child
tracking via GPS is "foolproof" or one hundred
percent reliable. However, the influx of new products
clearly illustrates that producers are convinced their
products will perform correctly. Considering the potential
downside of a poor performing GPS tracking device or
system, manufacturers would not release these new products
without a solid belief in their functionality.
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